To get you into the mood of the program, we send you an intro video, some great content, and (simple) exercises. We start our WhatsApp group and get you all to know each other.

We kick off the program by doing a few exercises to understand and overcoming our limiting beliefs such as impostor syndrome. We get into the ‘creator’s mindset’, warming us up nicely for what is to come.

We help you arrive at a project idea by blending YOUR unfair advantages (all of us have some!). With a take-home exercise, you will arrive at an idea that is truly you.

The host of one of India’s most popular podcasts, and a prolific writer, Amit shares wisdom on content creation, knowledge management, and finding a unique voice.

Personalised 30 minute sessions to refine your idea. We take into account your various interests, ambition and schedule. Often we give you a different perspective as well.

Discuss your idea with other members of the cohort, and give feedback on theirs. It’s a great way to build on your idea, find collaborators (and dare we say, friends for life).

With proven techniques, you will break down your Big Idea into actionable chunks - individual topics and episodes. We give you several frameworks that will change the way you look at all content around you!

The bestselling author and content polymath shares meta concepts around content, using AI to aid creation, and how to maintain work-life-content balance.

Our final live session gets into the weeds of creating. How to structure your content (whether you're creating a Reel or a long-form article), how to get inspired, and how to keep honing your craft.

By this time, we’ll share videos we’ve made on setting up a podcast, setting up a Substack, time management, and videos of past masterclasses.

We (gently!) nudge you on the group so you’re motivated to keep up with your own commitments. This is an incredibly effective way to ensure you launch without overthinking! An optional peer review session may happen on the weekend.

Mahima writes a popular Substack called Womaning In India. In this masterclass, she talks about being a woman creator, working with ADHD, and finding a space of your own.

Your second personalised session helps you iron out any problems, review your work so far, and lay the foundation for your continued success even after the program.

Our final masterclass comes from a recent bestselling author: Ria Chopra. Over the years, she has honed her niche talking about Indian internet culture. She speaks about how she got there & how you can, too.

There’s no live session this weekend - you will be busy with your project. We’re now in the thick of creation, and it’s likely you will launch around this time. An optional peer review session may happen.

We take the time to celebrate your journey, and give you a few final parting words of encouragement (if not wisdom).

You migrate to the alumni WhatsApp group, where you meet 300+ prior participants. Share your ideas, look through theirs, collaborate, banter, meet up and more. You’re now a 6%-er!