Who should join The 6% Club?

While anyone is welcome to join, the program is optimised for working professionals who want to get a creative project off the ground. This could be for many reasons.

Seeking a creative outlet

The sheer act of making something can be therapeutic. And honestly, makes you a more interesting person. This is a big reason to run any personal project.

Wanting to learn and do something new

When was the last time you felt that childlike joy of exploring something new (no, new SaaS manuals don’t count). We help you find something new to explore.

Been sitting on that idea for too long

Each one of us has at least one draft that remains in our Drive folders. It’s been far too long, it’s now time to bring that newsletter or podcast to life. We can help.

Looking to build your personal brand

Channelling your relevant experience and unique view is a great way to grow yourself - unlocking professional opportunities. Let’s do it!

Only 6% of projects that start see the light of day*.

It doesn’t take genius or luck to succeed - just structure, guidance and perseverance. We’re here to provide you with the first two to maximise your chance of success.

Program Schedule

The 6% Club is an 8-week program. Here are the dates and
session plan for Cohort 4, starting 11th January 2025.
All sessions are on Saturdays.

Date For Cohort 4

Activity

Weekend 1: Jan 11

Live session: Find your unique empowering mindsets

Weekend 2: Jan 18

Live session: Sharpen your Big Idea

Masterclass: Amit Varma

Weekend 3: Jan 25

One-on-one mentoring sessions with your mentors

Weekend 4: Feb 1

Live session: Unlock productivity tools for success

Masterclass: Krish Ashok

Weekend 5: Feb 8

Live session: Systems and gear

Weekend 6: Feb 15

One-on-one mentoring sessions

Weekend 7: Feb 22

Creation weekend.
‍
Guest masterclass: Mahima Vashisht

Weekend 8: Mar 1

Cohort 4 Graduation \o/

Why join this program?

You’ve had an idea for a newsletter, podcast, video series, or book brewing in your head for months, maybe years. But work, kids and life get in the way. Despite the desire, you’re finding it tough to get off the ground and then wonder if anyone will even consume what you create. We get it. We’ve been there ourselves and know it can seem overwhelming.

Which is why we’ve built a program to help you start and build the momentum to continue on your own. It has been designed based on our own experiences, and conversations with several successful creators. In short, we equip you with the tools to take your idea from “Episode 1.doc” to a link you can share with the world.
‍
Register for the next cohort, starting 11 January.

Chat with us to register

What The Program Gives You

Live sessions from your mentors

Real-time interaction, feedback, and discussions. Get lifetime access to recordings for later review, or in case you miss a session.

One-on-one mentorship sessions

Dedicated, personalised sessions to discuss your project. We help you refine your idea, overcome your challenges and get started.

A sharp idea that is uniquely yours

Our 'Category of One' takes your uniqueness, interests and skills - and turns it into an idea perfect for you.

Methods and templates for infinite content idea generation

Whether it’s a podcast, newsletter, YT series or even a book. Our methods ensure you’re good to go on your own when the program ends.

A personalised, sustainable content creation schedule

Based on your unique goals, perspective, and time limitations. Your mentors work with you to come up with a schedule that works for YOU.

Accountability as a service!

Providing friendly nudges and inspiration so your idea doesn’t just reside as a draft. We celebrate your wins and provide ongoing feedback.

Three masterclasses from the masters

Learn the processes and mindsets of top and diverse creators - Amit Varma, Krish Ashok and Mahima Vashisht (and more!).

Peer review sessions

Breakout rooms and dedicated sessions for you to discuss your ideas, collaborate, get feedback from budding creators like you.

Lifetime access to The 6% Club

A vibrant WhatsApp community of fellow creators to learn from and collaborate with. Plus, resources and recordings for ever.

A mastery of the elusive content creator's mindset

Even if you’ve never created content before, we help you get into the zone, and stay in it. And finally - your dream content project launch.

And finally, your dream content
project launched!

Chat with us to register

Meet your mentors

We’ve built global 2% content projects across formats while balancing demanding day jobs.

Our projects across platforms have millions of listens and reads. We’ve guided others - notably as mentors for Spotify - IFP’s Podcast Lab program. We’ve spent a decade turning unique worldviews, interests and curiosities into content. And now we bring those learnings to you.

Utsav Mamoria

You may know him from:

Postcards from Nowhere (India's leading Travel, Culture and History podcast) and Smartphone Nation (an award-winning podcast)

Utsav took his love for slow travel and turned it into a beloved podcast that has over 500k listens. He also co-hosts a branded podcast - the award-winning Smartphone Nation and is writing 'Wonders of India’, a book to be published in 2025 by Aleph Publications, an imprint of Rupa. He is a market researcher who is deeply passionate about meeting new people and learning what makes them tick.

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified, The Origin Of Things, Getting Meta, The Third Slip, Things of Internet, and various music curation projects.

Chuck has conceptualised and led projects across formats - podcasts, newsletters, an online digital marketing course. He ran cult.fit’s fitness podcast, and has authored marketing case studies for The Hard Copy. He teaches digital marketing and content creation to undergraduate and postgraduate students. He spends a lot of time overthinking about content, usually while doing a needlessly long cycling ride in the Sahyadris.

Meet your mentors

Learn from folks who have built global 2% content projects across formats while balancing demanding day jobs. Combined, your mentors have millions of listens/reads with top-rated content projects. They have also been involved in guiding others (notably, both were mentors for Spotify - IFP’s Podcast Lab program in 2021).

Both of us have had experience in turning our unique worldview, interests and even curiosities into long-standing content projects. We’ve also faced failure and self-doubt - making us the right folks to learn from so you can avoid those pitfalls!

Utsav Mamoria

You may know him from:

Postcards from Nowhere, India's leading Travel, Culture and History podcast with over 500k listens, rated 4.8/5 on Spotify.

Utsav took his love for slow travel and turned it into a beloved podcast that frequently turns up on year-end Spotify Wrapped lists. The show has reinforced his own love for slow travel and has led to several opportunities - including a branded podcast and (coming soon!) a book titled 'Wonders of India’, to be published in 2025 by Aleph Publications, an imprint of Rupa.

He also happens to be a market researcher who is deeply passionate about meeting new people and learning new things about them.

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified, The Origin Of Things, Getting Meta, The Third Slip, Things of Internet, various music curation projects.
‍
Chuck has conceptualised and led several content projects across formats - podcasts, newsletters, even his own online course for digital marketers. He ran cult.fit’s fitness podcast, and has authored marketing case studies for The Hard Copy. He teaches digital marketing and content creation to undergraduate and postgraduate students, and has mentored several young (and old!) folks to bring their ideas to life.

And he spends a lot of time overthinking about content in general, usually while doing a needlessly long cycling ride in the Sahyadris.

Guest Masterclasses

We constantly try to give cohort members more value, and experience beyond just our own. Towards this, we give them a peek inside the brains of some of India’s top creators - their processes, systems, and even challenges.

We curate a diverse list of guests and rotate them across cohorts. If you sign up for our program, you get access to all past and future guest masterclasses - in the form of recordings or live session invites.

Krish Ashok

A masterclass on work-life balance and shifting between forms

‍Ashok is the author of the bestselling book, Masala Lab: The Science of Indian Cooking, which went on to be released internationally after its spectacular success in India. He is a silver Play Button Youtuber, and his food myth-busting Instagram reels often find their way into family Whatsapp groups.Ashok is also known on the Indian internet for his many content projects - a humour blog, comics, and satirical music. He has done all this while balancing a senior role at TCS.

Ashok’s masterclass is on Feb 1 (Saturday), 11:30 - 1 pm

Amit Varma

A masterclass on the creator mindset and thinking long-term about content

‍Amit is the host of the long form podcast, The Seen and The Unseen, which ranks amongst the top 0.5% of podcasts globally. A writer and journalist, he won the prestigious Bastiat Prize for Journalism in 2007 and 2015, becoming the first person to win it twice. He has written for the Wall Street Journal, the Guardian, the Observer and almost every Indian publication. He is well-known for his writing course, The Art of Clear Writing; and his new YouTube show, Everything is Everything.

Amit’s masterclass is on January 18 (Saturday), 11:30 - 1 pm

Mahima Vashisht

A masterclass on succeeding as a woman, and as someone with ADHD

‍Mahima authors an award-winning newsletter called Womaning in India, in which she highlights gender bias blind spots in everyday life. She also teaches a writing course for aspiring creators and storytellers. She is a former civil servant and development sector professional. Her experience involves managing media relations and publicity for the PMO, designing a rural toilet use campaign under the Swachh Bharat Mission (which led to a book and a Harvard case study).

Mahima’s masterclass is on Feb 22 (Saturday), 11:30 - 1 pm

We may add new masterclasses over and above these. All attendees will have access to past guest masterclass recordings as well.

A constantly updated
knowledge base

Content and creation keeps evolving. To enhance our own understanding and draw in multiple perspectives, we at The 6% Club have built our own video interview series:
To Your Heart’s Content.

To Your Heart's Content has been chosen as a winner in
the Rising Star 2024 category by Hubhopper.

View on YouTube

Listen on Spotify

Listen on Apple Podcasts

These are in-depth conversations with some of India’s top creators, and thinkers in the
business of content. Much of the insights make their way into our program, hence
becoming a knowledge base that gives back to the program you sign up for!

View projects birthed by
The 6% Club

The ultimate showcase of our program is what our cohort
members have done. Here’s a peek at some wonderful ideas it
was our privilege to help bring to life.

View projects

Full program: Cohort 4 : Fee: ₹25,000 + GST

Cohort 4 special pricing:
₹20,000 + GST (20% off)

8 hours of live sessions
3 masterclasses
2 one-on-one mentoring sessions
Free access to subsequent masterclass recordings
Lifetime access to the community
Peer review sessions, community sessions and more

8 hours of live sessions
3 masterclasses
2 one-on-one mentoring sessions
Free access to subsequent masterclass recordings
Lifetime access to the community
Peer review sessions, community sessions and more

Why this pricing?

‍
Similar program from full-time YouTubers: ₹1,25,000
Accountability partner for 2 months, freelance platform rates: ₹25,000
Time and effort spent in researching gear: ₹20,000
Total: ₹1,70,000
‍
Our experience, expertise and process give you tremendous value at
a fraction of this price. And remember, there's a 100% money-back guarantee.

Chat with us to register

FAQs

What is the program schedule?

The 6% Club is an 8-week program. Here are the dates and session plan for Cohort 4, starting 11 January 2025. All sessions are on Saturdays.

Date For
Cohort 4

Activity

Weekend 1:
Jan 11

Live session: Find your unique empowering mindsets

Weekend 2:
Jan 18

Live session: Sharpen your Big Idea

Masterclass: Amit Varma

Weekend 3:
Jan 25

One-on-one mentoring sessions with your mentors

Weekend 4:
Feb 1

Live session: Unlock productivity tools for success

Masterclass: Krish Ashok

Weekend 5:
Feb 8

Live session: Systems and gear

Weekend 6:
Feb 15

One-on-one mentoring sessions

Weekend 7:
Feb 22

Creation weekend.
‍
Guest masterclass: Mahima Vashisht

Weekend 8:
Mar 1

Cohort 4 Graduation \o/

Note:

Live sessions are 1.5-2 hours each. A masterclass is 1.5 hours.
All sessions are delivered over Zoom, and members will have access to
recordings for life.
Masterclass session dates might change - as might minor parts of the above schedule - but you will be notified well in advance, and receive recordings in any case.

Over and above these, you will have breakout sessions for community interaction and support, peer review sessions, maybe another masterclass, and a few other surprises too!

Do I need an idea before I join?

Absolutely not. In fact, most of our cohort members find their true idea only after our sessions on finding their big idea. You may want to join the program just because you want to explore a new hobby or build a creative outlet.

I have multiple ideas! What should I do?!

We will work with you to see which of the ideas to prioritise. Don’t be surprised if we find a way to combine your ideas - making it an even sharper, even more YOU idea.

What if I’m not able to launch in 45 days?

We will provide extended support. Not all content projects (and indeed creators) are built equally. Some just take a lot more time to get off the ground, even with the best intent.

What will you not cover?

Technical aspects such as editing, though we are happy to point you towards resources for the same. Secondly, since this program is around project launch, we don’t cover project growth in detail. Finally, this is not an “algorithm-hacking” program - while we do share some advice, it is not the focus of the program.

What if I miss a class over the weekend?

Don’t worry, we got you covered. The recorded sessions will be hosted on a private YouTube channel with lifetime access provided. All the assignments and worksheets will be available on a Google drive as well.

What’s this about a 100% money-back guarantee?

Yes. We’ll offer it - but only if you complete, produce and publish 2 episodes and feel that the program did not help you.

Will you help with technical aspects like gear, editing software etc.?

Yes. We will work with you to get sorted on gear - cameras, mics, lights etc, based on the budget you have. These will be separately run sessions for those looking to become Podcasters / YouTubers.

My question is not listed here. What should I do?

Just click the WhatsApp icon on the bottom right of your screen, and reach out to us. Utsav personally answers any and every question you have.

We think the best demonstration of The 6% Club is the projects that it has nurtured. Explore some of them below.

Anuroop Krishnan

Nature photography and videography: Not just the craft but stories from the wild - from Pune to Borneo

Link

Anand Menon

Fridgemagnet Tales - A family of three, documenting their travels across Asia, Europe, North Africa and the Middle East

Link

Fairy Dharwat

Joyful Budget Girl - Exploring happiness in late-stage capitalism, finding simple joys along the way.

Link

Tapasya Pandey

Strict Figures - Unfiltered insights into how parenting has impacted Millennials' and GenZ's
‍

Link

Sailee Rane

Sunny Climate, Stormy Climate - A newsletter about about climate change: Some good news, and Some bad news, every week

Link

Kanchan Balani

Homebody Stories - A weekly newsletter about slow thoughts on life from an ex-productivity junkie

Link

Gowri Kishore

About Murder, She Wrote -Reflections and recommendations about detective fiction from a lifelong fan of the genre.

Link

Neha Garg

Parenthoot with Neha - Redefining the conversation about parenthood, focusing on the parents behind the roles.

Link

Sanhita Banerjee

The Hilsa Band - Stories about life, struggles, culture, history and politics of Bengalis in NYC.

Link

Go from Idea to Launch in 45 Days

Register for Cohort 4

Who should join The 6% Club?

Seeking a creative outlet

Wanting to learn and do something new

Been sitting on that idea for too long

Looking to build your personal brand