From Idea
to Launch
in 45 Days

Join India’s first creator coaching program, designed for people with full-time jobs.

Developed by mentors who built global 2% ranking content projects while balancing demanding careers.

Register for Cohort 4
8-week program starting 11 January 2025

Cohort 1 (April): Sold out in a day. Successfully completed

Cohort 2(July): Sold out two months in advance. Successfully completed

Cohort 3(October): Ongoing

Join the Program

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

Zero prior experience in content creation needed

For aspiring writers, YouTubers and podcasters

100% Money Back Guarantee

Cohort size of 40, individual attention guaranteed

Composite image of writer, podcaster and Youtuber
Logo for The 6% Club

Only 6% of projects that start see the light of day*.

It doesn’t take genius or luck to succeed - just structure, guidance and perseverance. We’re here to provide you with the first two to maximize your chance of success.

Why join this program?

You’ve had an idea for a newsletter, podcast, video series, or book brewing in your head for months, maybe years. But work, kids and life get in the way. Despite the desire, you’re finding it tough to get off the ground and then wonder if anyone will even consume what you create. We get it. We’ve been there ourselves and know it can seem overwhelming. 

Which is why we’ve built a program to help you start and build the momentum to continue on your own. It has been designed based on our own experiences, and conversations with several successful creators. In short, we equip you with the tools to take your idea from “Episode 1.doc” to a link you can share with the world. 

Register for the next cohort, starting 05 October.

Join the Program

The 6% Club Program

An intimate, web-based cohort-based program designed to bring your content idea to life in 45 days. It’s based on our proprietary MAPS framework (Mindset, Accountability, Processes and Systems), which helps you not just launch and manage your creator self, but help you grow and enjoy the creator journey.

Find your unique empowering mindsets

We work with you to uncover your limiting beliefs and mindsets and empower you with the 6 Sutras of The 6% Club.

Sharpen your Big Idea

Using the powerful Category of One framework, we help hone your idea and build it into a full-fledged content engine.

Unlock productivity tools for success

With our Creator Productivity Toolkit, you can be sure of committing time and mental space for creation week on week, for years to come.

What The Program Gives You

Live sessions from your mentors

Real-time interaction, feedback, and discussions. With recordings for later review.

Methods and templates for infinite content idea generation

So you’re good to go on your own from day 46.

A personalised content creation schedule

We work with you to find your unique goals, perspective, and of course your limitations in terms of time - to come up with a personalised, sustainable schedule that works for you.

Accountability partners who have consistently created content for years

Providing friendly nudges, direction and inspiration when you need it. So that your idea doesn’t just reside as a draft on your Google Drive.

Personalised attention

This isn’t a mass program. We are launching The 6% Club with an intimate cohort of just 10-15 people to ensure focus and accountability.

Masterclasses from the masters

The journey and meta lessons from two of India's OG creators - Krish Ashok and Amit Varma.

Lifetime access to The 6% Club

A curated Whatsapp community of creators to learn, collaborate and grow with.

A mastery of the elusive content creator's mindset

Even if you’ve never created content before, we help you get into the zone… And stay in it.

And finally, your dream content
project launched!

Join the Program

Meet your mentors

Learn from folks who have built global 2% content projects across formats while balancing demanding day jobs. 

We’ve started several projects, resulting in millions of listens and reads across platforms. We’ve guided others - notably for Spotify - IFP’s Podcast Lab program in 2021 where both of us were mentors. We’ve spent a decade turning unique worldviews, interests and curiosities into content. And yes, we’ve also faced failure and self-doubt - making us the right folks to learn from so you can avoid those pitfalls!

Utsav Mamoria

You may know him from:

Postcards from Nowhere (India's leading Travel, Culture and History podcast) and Smartphone Nation (an award-winning podcast)

Utsav took his love for slow travel and turned it into a beloved podcast that has over 500k listens. He also co-hosts a branded podcast - the award-winning Smartphone Nation and is writing 'Wonders of India’, a book to be published in 2025 by Aleph Publications, an imprint of Rupa. He is a market researcher who is deeply passionate about meeting new people and learning what makes them tick.

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified, The Origin Of Things, Getting Meta, The Third Slip, Things of Internet and various music curation projects.

Chuck has conceptualised and led projects across formats - podcasts, newsletters, an online digital marketing course. He ran cult.fit’s fitness podcast, and has authored marketing case studies for The Hard Copy. He teaches digital marketing and content creation to undergraduate and postgraduate students. He spends a lot of time overthinking about content, usually while doing a needlessly long cycling ride in the Sahyadris.

Meet your mentors

Learn from folks who have built global 2% content projects across formats while balancing demanding day jobs. Combined, your mentors have millions of listens/reads with top-rated content projects. They have also been involved in guiding others (notably, both were mentors for Spotify - IFP’s Podcast Lab program in 2021).

Both of us have had experience in turning our unique worldview, interests and even curiosities into long-standing content projects. We’ve also faced failure and self-doubt - making us the right folks to learn from so you can avoid those pitfalls!

Utsav Mamoria

You may know him from:

Postcards from Nowhere, India's leading Travel, Culture and History podcast with over 500k listens, rated 4.8/5 on Spotify.

Utsav took his love for slow travel and turned it into a beloved podcast that frequently turns up on year-end Spotify Wrapped lists. The show has reinforced his own love for slow travel and has led to several opportunities - including a branded podcast and (coming soon!) a book titled 'Wonders of India’, to be published in 2025 by Aleph Publications, an imprint of Rupa.

He also happens to be a market researcher who is deeply passionate about meeting new people and learning new things about them.

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified, The Origin Of Things, Getting Meta, The Third Slip, Things of Internet, various music curation projects.

Chuck has conceptualised and led several content projects across formats - podcasts, newsletters, even his own online course for digital marketers. He ran cult.fit’s fitness podcast, and has authored marketing case studies for The Hard Copy. He teaches digital marketing and content creation to undergraduate and postgraduate students, and has mentored several young (and old!) folks to bring their ideas to life.

And he spends a lot of time overthinking about content in general, usually while doing a needlessly long cycling ride in the Sahyadris.

Masterclasses from the masters

The journey and meta lessons from two of India's OG creators -
Krish Ashok and Amit Varma.

Image of Masterclass giver Krish Ashok

Krish Ashok

Ashok is the author of the bestselling book, Masala Lab: The Science of Indian cooking, which went on to be released internationally after its spectacular success in India. He is a silver Play Button Youtuber, and his food myth busting Instagram reels often find their way into family Whatsapp groups.
Ashok is also known on the Indian internet for his many content projects - a humour blog, comics, and satirical music. He has done all this while balancing a senior role at TCS.

Image of Masterclass giver Amit Varma

Amit Varma

Amit is the host of the long form podcast, The Seen and The Unseen,  which ranks amongst the top 0.5% of podcasts globally. A writer and  journalist, he won the prestigious Bastiat Prize for Journalism in 2007  and 2015, becoming the first person to win it twice. He has written for the Wall Street Journal, the Guardian, the Observer and almost every Indian publication. He is currently a columnist for the Times of India,  Bloomberg Quint and Cricket Next.

The program fee: ₹25,000 + GST

Inaugural Year pricing:
₹20,000 + GST (20% off)

Why this pricing?

Similar program from full-time YouTubers: ₹80,000
Accountability partner for 45 days, freelance platform rates: ₹25,000
Time and effort spent in researching gear: ₹20,000
Total: ₹1,25,000

Our experience, expertise and process give you tremendous value at a fraction of this price.
And remember, there's a 100% money-back guarantee.

Join the Program

Got Questions? Chat with us on WhatsApp

Our work has been
featured on

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.. and many more

FAQs

Why pay for this at all?

To be honest, you don’t need to. A lot of what we will teach you, you can find online. You can build your schedule as well. But here’s the thing - outside accountability helps, especially when it comes from folks who have been there, and done that. It’s the same reason why gym trainers work - it’s a combination of expertise and accountability. That, we feel, is the real value we bring.

How will the program be delivered?

We understand that you have a full-time job, so all the LIVE sessions are only over the weekend. The sessions will take place on Saturday, 10 am - 12 noon.

The assignments, worksheets and the actual content creation will have to be completed during the week, per the schedule we design for you.

Below is the week-wise breakup of the 45-day (7 weeks) program

Activity

Weeks

No. of hours of live sessions conducted over Zoom

Find your unique empowering mindsets

Weekend 1

2 hours

Sharpen your Big Idea - Nail down your idea and generate the first 50 post/episode ideas

Weekend 2

2 hours

Unlock productivity tools for success - Create a personalised, sustainable schedule

Weekend 3

2 hours

Masterclass

Weekend 4

2 hours

Launch your content Project - Create the first two posts/episodes of your newsletter/podcast / YouTube channel

Weekends 5 and 6

-

Graduation

Weekend 7

-

Access to Exclusive Whatsapp Community

Lifetime

-

What if I miss a class over the weekend?

Don’t worry, we got you covered. The recorded sessions will be hosted on a Google Drive with lifetime access provided. All the assignments and worksheets will be available in the drive as well.

Will you help with technical aspects like gear, editing software etc.?

Yes. We will work with you to get sorted on gear - Cameras, Mics, Lights etc. basis the budget you have. These will be separately run sessions for those looking to become Podcasters / YouTubers.

What’s this about a 100% money-back guarantee?

Yes. We’ll offer it - but only if you complete, produce and publish 2 episodes and feel that the program did not help you.

What do I need to get started?

A laptop, an internet connection, your beautiful brain and an open mind :)

My question is not listed here. What should I do?

Just click the WhatsApp icon on the bottom right of your screen, and reach out to us. We will answer any and every question you have