Go from content idea to launch in 45 days

Welcome to India’s first creator coaching program designed for people with full-time jobs. Live online sessions with personalised mentorship to help you find your new creative outlet.

Developed by mentors who built global top 2% ranking content projects while balancing demanding careers.

Register for Cohort 7

8-week program starting 25th October 2025
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200+ members have taken the program so far

Chat with us to register
Some folks who are now part of the 6%!

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

A process guaranteed to get your idea launched

Frameworks guaranteed to refine & launch your idea

Zero prior experience in content creation needed

Ideal for aspiring writers, YouTubers and podcasters, even Reel-makers

Lifetime access to class recordings and resources

Individual attention guaranteed - small cohort sizes

100% money-back guarantee*

Guest masterclasses, community sessions & more

Lifetime access to a vibrant, supportive community

Some folks who are now part of the 6%!

Program Schedule

Our program is a combination of live sessions, masterclasses, peer reviews, accountability and exercises. All to ensure you work with an idea that’s truly you, execute it, stay consistent and have fun. Here’s how we go about it. Sessions happen on Saturdays, timings are in Indian Standard Time (IST).

Date For Cohort 6

Activity

Weekend 1: July 5

Live session: Find your unique empowering mindsets

Weekend 2: July 12

Live session: Sharpen your Big Idea

Masterclass: Amit Varma

Weekend 3: July 19

One-on-one mentoring sessions with your mentors

Weekend 4: July 26

Live session: Unlock productivity tools for success

Masterclass: Krish Ashok

Weekend 5: August 2

Live session: Systems and gear

Weekend 6: August 9

One-on-one mentoring sessions

Weekend 7: August 16

Creation weekend.
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Guest masterclass: Mahima Vashisht

Weekend 8: August 23

Creation Weekend

Weekend 9: August 30

Cohort 5 Graduation \o/

Before we begin

October 22-24

To get you into the mood of the program, we send you an intro video, some great content, and (simple) exercises. We start our WhatsApp group and get you all to know each other.

Live session 1: Find your unique empowering mindsets

October 25 10AM - 12PM

We kick off the program by doing a few exercises to understand and overcoming our limiting beliefs such as impostor syndrome. We get into the ‘creator’s mindset’, warming us up nicely for what is to come.

Live session 2: Arriving at your Big Idea

November 01 10AM - 12PM

We help you arrive at a project idea by blending YOUR unfair advantages (all of us have some!). With a take-home exercise, you will arrive at an idea that is truly you.

Guest masterclass: Amit Varma

November 01 12PM - 2PM

The host of one of India’s most popular podcasts, and a prolific writer, Amit shares wisdom on content creation, knowledge management, and finding a unique voice.

One-on-one mentoring sessions: To help you refine your Big Idea

November 03 - 14

Personalised 30 minute sessions to refine your idea. We take into account your various interests, ambition and schedule. Often we give you a different perspective as well.

Peer review session (optional)

November 08 10AM-12PM

Discuss your idea with other members of the cohort, and give feedback on theirs. It’s a great way to build on your idea, find collaborators (and dare we say, friends for life).

Live session 3: Actioning your Big Idea

November 15 10AM-12PM

With proven techniques, you will break down your Big Idea into actionable chunks - individual topics and episodes. We give you several frameworks that will change the way you look at all content around you!

Guest masterclass: Krish Ashok

November 15 12PM - 2PM

The bestselling author and content polymath shares meta concepts around content, using AI to aid creation, and how to maintain work-life-content balance.

Live session 4: Storytelling, gear and more

November 22 10AM-12PM

Our final live session sees us talking about nuts and bolts that matter - what to buy, what tools to use, how to think about marketing, and more. Everything you need before you get down to work on your content!

Bonus content

November 22

By this time, we’ll share videos we’ve made on setting up a podcast, setting up a Substack, time management, and videos of past masterclasses.

Accountability begins!

November 24

We (gently!) nudge you on the group so you’re motivated to keep up with your own commitments. This is an incredibly effective way to ensure you launch without overthinking! An optional peer review session may happen on the weekend.

Guest masterclass: Lavanya Mohan

November 29 10AM-12PM

A recent bestselling author and creator on personal finance, Lavanya takes us through navigating various types of content, and finding a niche for yourself without losing personality.

One-on-one mentoring sessions: To ensure you’re on track

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November 24 - December 05

Your second personalised session helps you iron out any problems, review your work so far, and lay the foundation for your continued success even after the program.

Guest masterclass: Nishant Jain aka SneakyArtist

December 06 10AM-12PM

Our final masterclass comes from someone who has grown rapidly in recent years. Nishant speaks about finding your own voice, evolution as a creator, trying various formats, and building community.

Creation weekend

December 13

There’s no live session this weekend - you will be busy with your project. We’re now in the thick of creation, and it’s likely you will launch around this time. An optional peer review session may happen.

Cohort 7 graduation!

December 20 10AM - 11AM

We take the time to celebrate your journey, and give you a few final parting words of encouragement (if not wisdom).

You’re now an alumnus / alumna!

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You migrate to the alumni WhatsApp group, where you meet 200+ prior participants. Share your ideas, look through theirs, collaborate, banter, meet up and more. You’re now a 6%-er!

Who should join The 6% Club?

While anyone is welcome to join, the program is optimised for working professionals who want to get a creative project off the ground. This could be for many reasons.

Seeking a creative outlet

The sheer act of making something can be therapeutic. And honestly, makes you a more interesting person. This is a big reason to run any personal project.

Wanting to learn and do something new

When was the last time you felt that childlike joy of exploring something new (no, new SaaS manuals don’t count). We help you find something new to explore.

Been sitting on that idea for too long

Each one of us has at least one draft that remains in our Drive folders. It’s been far too long, it’s now time to bring that newsletter or podcast to life. We can help.

Looking to build your personal brand

Channelling your relevant experience and unique view is a great way to grow yourself - unlocking professional opportunities. Let’s do it!

The 6% Club

Only 6% of projects that start see the light of day*.

It doesn’t take genius or luck to succeed - just structure, guidance and perseverance. We’re here to provide you with the first two to maximise your chance of success.

Why join this program?

You’ve had an idea for a newsletter, podcast, video series, or book brewing in your head for months, maybe years. But work, kids and life get in the way. Despite the desire, you’re finding it tough to get off the ground and then wonder if anyone will even consume what you create. We get it. We’ve been there ourselves and know it can seem overwhelming.

Which is why we’ve built a program to help you start and build the momentum to continue on your own. It has been designed based on our own experiences, and conversations with several successful creators. In short, we equip you with the tools to take your idea from “Episode 1.doc” to a link you can share with the world.
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Register for the next cohort, starting 25 October

Chat with us to register

The 6% Club Program

An intimate, web-based cohort-based program designed to bring your content idea to life in 45 days. It’s based on our proprietary MAPS framework (Mindset, Accountability, Processes and Systems), which helps you not just launch and manage your creator self, but help you grow and enjoy the creator journey.

Find your unique empowering mindsets

We work with you to uncover your limiting beliefs and mindsets and empower you with the 6 Sutras of The 6% Club.

Sharpen your Big Idea

Using the powerful Category of One framework, we help hone your idea and build it into a full-fledged content engine.

Unlock productivity tools for success

With our Creator Productivity Toolkit, you can be sure of committing time and mental space for creation week on week, for years to come.

What The Program Gives You

Live sessions from your mentors

Real-time interaction, feedback, and discussions. Get lifetime access to recordings for later review, or in case you miss a session.

One-on-one mentorship sessions

Dedicated, personalised sessions to discuss your project. We help you refine your idea, overcome your challenges and get started.

A sharp idea that is uniquely yours

Our 'Category of One' takes your uniqueness, interests and skills - and turns it into an idea perfect for you.

Methods and templates for infinite content idea generation

Whether it’s a podcast, newsletter, YT series or even a book. Our methods ensure you’re good to go on your own when the program ends.

A personalised, sustainable content creation schedule

Based on your unique goals, perspective, and time limitations. Your mentors work with you to come up with a schedule that works for YOU.

Accountability as a service!

Providing friendly nudges and inspiration so your idea doesn’t just reside as a draft. We celebrate your wins and provide ongoing feedback.

Three masterclasses from the masters

Learn the processes and mindsets of top and diverse creators - Amit Varma, Krish Ashok and Mahima Vashisht (and more!).

Peer review sessions

Breakout rooms and dedicated sessions for you to discuss your ideas, collaborate, get feedback from budding creators like you.

Lifetime access to The 6% Club

A vibrant WhatsApp community of fellow creators to learn from and collaborate with. Plus, resources and recordings for ever.

A mastery of the elusive content creator's mindset

Even if you’ve never created content before, we help you get into the zone, and stay in it. And finally - your dream content project launch.

And finally, your dream content
project launched!

Chat with us to register

Full program: Cohort 7 : Fee: ₹25,000 + GST

Cohort 7 special pricing:
₹20,000 + GST (20% off)

  • 8 hours of live sessions

  • 3 masterclasses

  • 2 one-on-one mentoring sessions

  • Free access to subsequent masterclass recordings

  • Lifetime access to the community

  • Peer review sessions, community sessions and more

8 hours of live sessions
3 masterclasses
2 one-on-one mentoring sessions
Free access to subsequent masterclass recordings
Lifetime access to the community
Peer review sessions, community sessions and more

Why this pricing?

‍
Similar program from full-time YouTubers: ₹1,25,000
Accountability partner for 2 months, freelance platform rates: ₹25,000
Time and effort spent in researching gear: ₹20,000
Total: ₹1,70,000
‍
Our experience, expertise and process give you tremendous value at
a fraction of this price. And remember, there's a 100% money-back guarantee.

Chat with us to register

Meet your mentors

We’ve built global 2% content projects across formats while balancing demanding day jobs.

Our projects across platforms have millions of listens and reads. We’ve guided others - notably as mentors for Spotify - IFP’s Podcast Lab program. We’ve spent a decade turning unique worldviews, interests and curiosities into content. And now we bring those learnings to you.

Utsav Mamoria

You may know him from:

Tumse Na Ho Payega (One of India's fastest-growing Substacks, longform writing on philosophy and life)Postcards from Nowhere (India's leading travel, culture and history podcast)Smartphone Nation (an award-winning podcast exploring how smartphones are changing India)
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Utsav thinks deeply about content from various angles. He is a seasoned podcaster and Substacker whose recent work has gone viral around the world. He is professionally a market researcher who works in AdTech, and studies the changing nature of content. He is an ardent believer and practitioner of slow living. All these come together in thoughtful advice and frameworks. Apart from the projects above, he has been contracted to write a book on Indian travel.

Check out his work

How to live an intellectually rich lifeThe last papermakers of Buddhism Interview with Packy McCormick

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified (one of India’s oldest and longest-running podcasts)The Origin of Things (a cult short-format podcast exploring the origin of various brands)Things of Internet (a long-running Substack at the intersection of tech, culture and humanity)
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Chuck has spent 20 years creating content of various types - newsletters, podcasts, old-school blogs, stand-up (yes!), cartooning, political writing, marketing case studies, a digital marketing course, online guided rock music listening sessions. He is also an avid consumer and overthinker of content in its various forms. All this, and his day job (he runs a brand strategy studio) makes him ideally placed to help budding creators get their ideas off the ground. But watch out for his bad jokes!
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Check out his work

Finding my internal algorithm The origin of a great song!A TEDx talk he gave in 2015

Our work has been
featured on

Logo of National GeographicCNBC LogoMid-Day logoESPN LogoESPN Cricinfo LogoHuffington Post Logo
.. and many more

Meet your mentors

Learn from folks who have built global 2% content projects across formats while balancing demanding day jobs. Combined, your mentors have millions of listens/reads with top-rated content projects. They have also been involved in guiding others (notably, both were mentors for Spotify - IFP’s Podcast Lab program in 2021).

Both of us have had experience in turning our unique worldview, interests and even curiosities into long-standing content projects. We’ve also faced failure and self-doubt - making us the right folks to learn from so you can avoid those pitfalls!

Utsav Mamoria

You may know him from:

Postcards from Nowhere, India's leading Travel, Culture and History podcast with over 500k listens, rated 4.8/5 on Spotify.

Utsav took his love for slow travel and turned it into a beloved podcast that frequently turns up on year-end Spotify Wrapped lists. The show has reinforced his own love for slow travel and has led to several opportunities - including a branded podcast and (coming soon!) a book titled 'Wonders of India’, to be published in 2025 by Aleph Publications, an imprint of Rupa.

He also happens to be a market researcher who is deeply passionate about meeting new people and learning new things about them.

Deepak ‘Chuck’ Gopalakrishnan

You may know him from:

Simblified, The Origin Of Things, Getting Meta, The Third Slip, Things of Internet, various music curation projects.
‍
Chuck has conceptualised and led several content projects across formats - podcasts, newsletters, even his own online course for digital marketers. He ran cult.fit’s fitness podcast, and has authored marketing case studies for The Hard Copy. He teaches digital marketing and content creation to undergraduate and postgraduate students, and has mentored several young (and old!) folks to bring their ideas to life.

And he spends a lot of time overthinking about content in general, usually while doing a needlessly long cycling ride in the Sahyadris.

Guest Masterclasses

We constantly try to give cohort members more value, and experience beyond just our own. Towards this, we give them a peek inside the brains of some of India’s top creators - their processes, systems, and even challenges.

We curate a diverse list of guests and rotate them across cohorts. If you sign up for our program, you get access to all past and future guest masterclasses - in the form of recordings or live session invites.

Image of Masterclass giver Amit Varma

Amit Varma

A masterclass on the creator mindset and thinking long-term about content

‍Amit is the host of the long form podcast, The Seen and The Unseen, which ranks amongst the top 0.5% of podcasts globally. A writer and journalist, he won the prestigious Bastiat Prize for Journalism in 2007 and 2015, becoming the first person to win it twice. He has written for the Wall Street Journal, the Guardian, the Observer and almost every Indian publication. He is well-known for his writing course, The Art of Clear Writing; and his new YouTube show, Everything is Everything.

Amit’s masterclass is on July 12 (Saturday), 11:30 - 1 pm

Image of Masterclass giver Krish Ashok

Krish Ashok

A masterclass on work-life balance and shifting between forms

‍Ashok is the author of the bestselling book, Masala Lab: The Science of Indian Cooking, which went on to be released internationally after its spectacular success in India. He is a silver Play Button Youtuber, and his food myth-busting Instagram reels often find their way into family Whatsapp groups.Ashok is also known on the Indian internet for his many content projects - a humour blog, comics, and satirical music. He has done all this while balancing a senior role at TCS.

Ashok’s masterclass is on July 26 (Saturday), 11:30 - 1 pm

Lavanya Mohan

Lavanya is a content creator on personal finance and the author of a recent bestselling book on the topic. But that is just part of her creator journey. She started off 15 years ago with 'girl-next-door' humour on a highly popular blog, ChutneyCase, before writing for various publications. Lavanya is a marketer by day, which gives her a good perspective of content from various angles. She is a firm believer of how content can change, and change its creator in the process.

Lavanya Mohan masterclass is on November 29, 10AM-12PM

Nishant Jain

Nishant's work is instantly identifiable. His minimalist urban sketches went from a small community on Instagram, to real life, to a newsletter, to a large community on Instagram (321k followers!), to workshops and now, a book. His is a spectacular story of finding a unique style and honing it. Along the way, Nishant thinks deeply about content in the larger sense - cultivating a community, making a living off it, audience patronage, and branching out while retaining the essence of what he does. He authors a biweekly blog on sketching and writing; and has authored an upcoming book, Make Sneaky Art.

Nishant Jain  masterclass is on December 06, 10AM-12PM

We may add new masterclasses over and  above these. All attendees will have access to past guest masterclass recordings as well.

Attendees will also get access to bonus masterclasses that have been conducted for previous cohorts, as well as invites to all masterclasses that happen in the future. In addition, we will send you specially-made videos to help you on your creator journey.

A constantly updated
knowledge base

Content and creation keeps evolving. To enhance our own understanding and draw in multiple perspectives, we at The 6% Club have built our own video interview series:
To Your Heart’s Content.

To Your Heart's Content has been chosen as a winner in
the Rising Star 2024 category by Hubhopper.

These are in-depth conversations with some of India’s top creators, and thinkers in the
business of content. Much of the insights make their way into our program, hence
becoming a knowledge base that gives back to the program you sign up for!

View projects birthed by
The 6% Club

The ultimate showcase of our program is what our cohort
members have done. Here’s a peek at some wonderful ideas it
was our privilege to help bring to life.

View projects

FAQs

What is the program schedule?

The 6% Club is an 8-week program. Here are the dates and session plan for Cohort 7, starting 25 October 2025. All sessions are on Saturdays.

Date For
Cohort 7

Activity

Weekend 1:
October 22-24

Before we begin
To get you into the mood of the program, we send you an intro video, some great content, and (simple) exercises.

Weekend 2:
October 25

Live session 1: Find your unique empowering mindsets

Weekend 3:
November 01

Live session 2: Arriving at your Big Idea
Guest masterclass: Amit Varma

Weekend 4:
November 03 - 14

One-on-one mentoring sessions: To help you refine your Big Idea

Weekend 5:
November 15

Live session 3: Actioning your Big Idea
Guest masterclass: Krish Ashok

Weekend 6:
November 22

Live session 4: Storytelling, gear and more

Weekend 7:
November 24

Accountability begins!

Weekend 8:
November 29

Guest masterclass: Lavanya Mohan

Weekend 9:
November 24 - December 05

One-on-one mentoring sessions: To ensure you’re on track

Weekend 10:
December 06

Guest masterclass: Nishant Jain aka SneakyArtist

Weekend 11:
December 13

Creation weekend

Weekend 13:
December 20


You’re now an alumnus / alumna!

Note:

  • Live sessions are 1.5-2 hours each. A masterclass is 1.5 hours.
  • All sessions are delivered over Zoom, and members will have access to
    recordings for life.
  • Masterclass session dates might change - as might minor parts of the above schedule - but you will be notified well in advance, and receive recordings in any case.
  • Over and above these, you will have breakout sessions for community interaction and support, peer review sessions, maybe another masterclass, and a few other surprises too!

Do I need an idea before I join?

Absolutely not. In fact, most of our cohort members find their true idea only after our sessions on finding their big idea. You may want to join the program just because you want to explore a new hobby or build a creative outlet.

I have multiple ideas! What should I do?!

We will work with you to see which of the ideas to prioritise. Don’t be surprised if we find a way to combine your ideas - making it an even sharper, even more YOU idea.

What if I’m not able to launch in 45 days?

We will provide extended support. Not all content projects (and indeed creators) are built equally. Some just take a lot more time to get off the ground, even with the best intent.

What will you not cover?

Technical aspects such as editing, though we are happy to point you towards resources for the same. Secondly, since this program is around project launch, we don’t cover project growth in detail. Finally, this is not an “algorithm-hacking” program - while we do share some advice, it is not the focus of the program.

What if I miss a class over the weekend?

Don’t worry, we got you covered. The recorded sessions will be hosted on a private YouTube channel with lifetime access provided. All the assignments and worksheets will be available on a Google drive as well.

What’s this about a 100% money-back guarantee?

Yes. We’ll offer it - but only if you complete, produce and publish 2 episodes and feel that the program did not help you.

Will you help with technical aspects like gear, editing software etc.?

Yes. We will work with you to get sorted on gear - cameras, mics, lights etc, based on the budget you have. These will be separately run sessions for those looking to become Podcasters / YouTubers.

My question is not listed here. What should I do?

Just click the WhatsApp icon on the bottom right of your screen, and reach out to us. Utsav personally answers any and every question you have.

We think the best demonstration of The 6% Club is the projects that it has nurtured. Explore some of them below.

Anuroop Krishnan

Nature photography and videography: Not just the craft but stories from the wild - from Pune to Borneo

Link

Anand Menon

Fridgemagnet Tales - A family of three, documenting their travels across Asia, Europe, North Africa and the Middle East

Link

Fairy Dharwat

Joyful Budget Girl - Exploring happiness in late-stage capitalism, finding simple joys along the way.

Link

Tapasya Pandey

Strict Figures - Unfiltered insights into how parenting has impacted Millennials' and GenZ's
‍

Link

Sailee Rane

Sunny Climate, Stormy Climate - A newsletter about about climate change: Some good news, and Some bad news, every week

Link

Kanchan Balani

Homebody Stories - A weekly newsletter about slow thoughts on life from an ex-productivity junkie

Link

Gowri Kishore

About Murder, She Wrote -Reflections and recommendations about detective fiction from a lifelong fan of the genre.

Link

Neha Garg

Parenthoot with Neha - Redefining the conversation about parenthood, focusing on the parents behind the roles.

Link

Sanhita Banerjee

The Hilsa Band - Stories about life, struggles, culture, history and politics of Bengalis in NYC.

Link

Your dream of becoming a Writer / Podcaster / YouTuber is just a click away

Chat with us to register

Limited seats on discounted pricing, register now!

The Six Percent Club
Slowforward Learning LLP
B 1403, Saket Callipolis, Sarjapur Road, Near Wipro, Bangalore - 560035, Karnataka
Contact Us: +91 9833077859 | utsav@thesixpercent.club

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